How to Master Behavioral Questions in Tech Job Interviews with Amazon Leadership Principles and STAR Method

Neal Davis
5 min readJan 15, 2024

Technical interviews are nerve-wracking, but the pressure can feel overwhelming when those dreaded “tell me about a time” questions pop up. Fear not! By leveraging Amazon’s Leadership Principles and the STAR method, you can transform these hurdles into springboards, showcasing your skills and potential like never before.

Demystifying Amazon’s Leadership Compass

Amazon’s 14 Leadership Principles aren’t just catchphrases on a poster; they’re the beating heart of that company’s culture and other companies as well. Understanding and weaving these principles into your interview narrative is crucial for success since these principles are universal across many, many companies.

Putting Amazon’s Leadership Principles to work for you

As an example, here’s how you can translate some of Amazon’s Leadership principles into a self-reflection exercise that fuels powerful STAR stories:

1. Customer Obsession

Self-Reflection: “What’s the most complex technical problem I’ve solved that directly benefited a user or client?”

STAR Example:

Situation: During a website redesign project, user feedback revealed a critical navigation flaw, causing frustration and lost conversions.

Task: As the lead developer, I identified and implemented a solution that prioritized user experience.

Action: I spearheaded a brainstorming session with the design team, gathering user data and analyzing competitor platforms. We identified a more intuitive navigation bar and implemented A/B testing to validate its effectiveness.

Result: The new navigation resulted in a 15% increase in user engagement and a 10% boost in conversions, directly impacting the company’s bottom line.

2. Dive Deep

Self-Reflection: “Have I ever tackled a complex technical challenge that required going beyond my comfort zone and exploring new technologies?”

STAR Example:

Situation: Our team was tasked with migrating our data storage infrastructure to a new cloud platform. I had limited experience with the technology.

Task: I actively sought out training materials, attended webinars, and collaborated with experienced colleagues to gain a deep understanding of the platform’s intricacies.

Action: I spearheaded the development of a detailed migration plan, proactively anticipating and resolving potential issues. I also created extensive documentation to ensure knowledge transfer within the team.

Result: The migration was a resounding success, completed ahead of schedule and under budget. My initiative and thirst for knowledge earned me the team’s respect and paved the way for future leadership opportunities.

3. Invent and Simplify

Self-Reflection: “Have I ever identified a cumbersome process or inefficient workflow and developed a creative solution to streamline it?”

STAR Example:

Situation: Our team was bogged down by repetitive manual data entry, leading to errors and delays.

Task: I analyzed the workflow and identified opportunities for automation.

Action: I proposed and developed a custom script that automated the data entry process, freeing my colleagues for more strategic tasks.

Result: The script eliminated human error, increased data accuracy by 98%, and saved the team over 200 hours of work per month. My innovation earned me recognition and a reputation for streamlining operations.

4. Bias for Action

Self-Reflection: “Can I recall a time I took the initiative without waiting for instructions, leading to a positive outcome?”

STAR Example:

Situation: During a critical system outage, the team was waiting for direction from management.

Task: Recognizing the urgency, I was able to diagnose the problem and implement a temporary fix to minimize downtime.

Action: I quickly gathered technical data and identified a configuration error causing the outage. I then implemented a workaround that restored partial functionality while keeping stakeholders informed.

Result: My quick thinking and action prevented further service disruption and saved the company thousands of dollars in potential revenue loss. Management commended my initiative and leadership skills.

These are just a few examples of how you can leverage Amazon’s Leadership Principles to craft great STAR stories. Remember, the key is personalizing these principles to your experiences, highlighting your unique skills and contributions.

Beyond Amazon: A Universal Language of Success

While the STAR method and Amazon’s Leadership Principles offer a powerful framework, their applicability extends far beyond the walls of the tech giant. These universal themes resonate across industries. Weaving them into your interview narrative using the STAR method demonstrates your ability to thrive in diverse environments and contribute to any team’s success.

WARNING: Avoid story embellishment

A well-trained and experienced interviewer has a set of tools they use to determine if you will be a good fit for a job. One of those tools they use is to deep dive into your examples. They genuinely want to know more about the situation and, thus, more about you. However, they can also determine, with some degree of certainty, if the story is inaccurate. They will question the unwitting applicant into a corner where the answers stop making sense. At that point, the applicant is sunk. So, stick to the actual experience and outcomes when crafting your stories. Resist embellishments and keep it genuine.

Beyond the STAR Method: Additional Tips for Behavioral Interview Mastery

While the STAR method is powerful, it’s not the only weapon in your behavioral interview arsenal. Here are some additional tips to elevate your performance:

1. Actively Listen and Respond: Pay close attention to the interviewer’s questions and tailor your responses accordingly. Don’t simply launch into a pre-prepared story; demonstrate your ability to adapt and engage in a dynamic conversation.

2. Showcase Your Growth Mindset: Don’t shy away from discussing past mistakes or challenges. Instead, frame them as opportunities for learning and growth. Highlight how you overcame obstacles and emerged stronger and more skilled.

3. Be Authentic and Transparent: Let your personality shine through! Tell stories with genuine passion and enthusiasm. Remember, your interviewer is not just looking for skills but also someone who will fit into the team culture.

4. Prepare for Common Questions: Anticipate some of the most frequently asked behavioral interview questions (“Tell me about a time you worked under pressure,” “Describe a situation where you had to disagree with a colleague”) and prepare STAR stories that address them effectively.

5. Follow Up and Express Gratitude: After the interview, send a thank-you email reiterating your interest in the position and highlighting any key points you missed during the conversation. This demonstrates professionalism and follow-through.

Remember, your behavioral interview performance is an opportunity to showcase the full spectrum of your potential. It’s not just about technical skills; it’s about your ability to collaborate, innovate, lead, and learn. By leveraging the power of Amazon’s Leadership Principles, embracing the STAR method, and incorporating these additional tips, you can confidently navigate any behavioral interview and secure your dream tech job, whether at Amazon or any other company (or industry, for that matter).

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Neal Davis

Founder of Digital Cloud Training, IT instructor and Cloud Solutions Architect with 20+ year of IT industry experience. Passionate about empowering his students